Raising the Steaks
By 2050 we have to be able to feed around 10 billion people. Finding sustainable ways to meet this demand in an affordable way is on all our minds. We're here to advocate for sustainable cattle and great genetics. Raising the Steaks will look at real world examples of how dairy producers, beef producers, cattle feeders, ranchers, and packers continuously try to meet the needs of an ever growing population. Clearly and openly communicating with consumers and producers about what we do is the primary goal. Optimum genetic progress has the ability to feed the world, we want to explain why.
Raising the Steaks
Powerhouse NuEra Genetics™ and Future Generations of the Industry - with Jared Wareham and Tressa Alderson
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Beef InFocus™ ABS Global USA
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Season 1
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Episode 2
In this episode, Beef InFocus Team member and NuEra Business Development Manager Jared Wareham talks NuEra Genetics™ and how we can work to meet the "pain points" of the industry. We talk future market predictions, and how they could shift demand. In segment two we get to meet our Elite Beef Program Donor Coordinator Tressa Alderson. She talks her day-to-day, the difference between phenotypical and genotypical traits, and new technological shifts that continue to add to cattle production.
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