Raising the Steaks
By 2050 we have to be able to feed around 10 billion people. Finding sustainable ways to meet this demand in an affordable way is on all our minds. We're here to advocate for sustainable cattle and great genetics. Raising the Steaks will look at real world examples of how dairy producers, beef producers, cattle feeders, ranchers, and packers continuously try to meet the needs of an ever growing population. Clearly and openly communicating with consumers and producers about what we do is the primary goal. Optimum genetic progress has the ability to feed the world, we want to explain why.
Raising the Steaks
A Global Perspective : Feeding the World Through Genetic Improvement - with Brandon Sowder and Nate Zwald
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Season 1
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Episode 7
In this riveting interview North American Business Development Director, Brandon Sowder and ABS Global Chief Operating Officer, Nate Zwald talk global markets and how genetics have the impact to feed more people with less resources. The two talk travel stories and moments in their careers that got them to where they are today. We talk why it's important to make better cows faster, and how the industry has shifted from a legacy mindset to business centered production. Ethical and sustainable production is important to all of us, so we talk how Genus continues to prove themselves in the industry of agriculture.
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