By 2050 we have to be able to feed around 10 billion people. Finding sustainable ways to meet this demand in an affordable way is on all our minds. We're here to advocate for sustainable cattle and great genetics. Raising the Steaks will look at real world examples of how dairy producers, beef producers, cattle feeders, ranchers, and packers continuously try to meet the needs of an ever growing population. Clearly and openly communicating with consumers and producers about what we do is the primary goal. Optimum genetic progress has the ability to feed the world, we want to explain why.